Hear the ask.
Then question it.
Requests arrive pre-packaged as solutions: a new tool, a dashboard, another integration. I sit with the executives who own the goal and the people who live with the problem, and treat the ask as evidence, not a spec.
Henry Philipson · Group Product Manager · Circadence, Netflix, Meta
Executives bring me the messy problem. I take it apart with data, find the real pain point, and lead engineers and designers to ship the fix with lean, AI-powered workflows.
At a glance
The method
Then question it.
Requests arrive pre-packaged as solutions: a new tool, a dashboard, another integration. I sit with the executives who own the goal and the people who live with the problem, and treat the ask as evidence, not a spec.
Into its constituent parts.
Users, workflow, data, incentives, systems, constraints. I pull the knot apart and let the data show which strands are load-bearing and which are just tangled in.
It's rarely where anyone was looking.
At Hanging Valley, sales reps weren't losing to competitors. They were losing to their own siloed data. I test each hypothesis against the numbers before we build, so we solve the problem that moves the metric.
Grown from the core outward.
Then I lead the build: engineers, designers and domain experts working in AI-powered workflows that ship faster with a leaner team. Because the solution fits the core, it scales across teams, regions and years.
Proof
Each started as a request for something. Each shipped as something else, because the real problem was somewhere nobody had looked yet.
Group Product Manager · Circadence
Helped secure $20M+ in government contracts
Build the next generation of Project Ares.
Every new cyber range took weeks of scarce specialist time, and the strictest buyers couldn't adopt a cloud-only product at all.
Gen3, a cloud-native platform that also deploys air-gapped, plus RangeGPT Studio: prompts in, validated ranges out, in hours instead of weeks.
Project Ares is Circadence’s cyber-range training platform. Cyber operators use it to train as defenders and analysts for government and private organizations. The ask was a new generation of the platform.
Two constraints capped growth, and a new version number fixed neither:
Gen3 platform. A cloud-native rebuild on Azure that can also be deployed on-prem or fully air-gapped. Ranges combine VMs and containers orchestrated on Kubernetes, simulated network traffic and user activity, and automated adversaries. Everything is provisioned as code with Terraform, and images and configuration are built with Packer and Ansible, so the same range deploys the same way in the cloud or inside a closed network. Gen3 is multi-tenant, has a new web client for learners and instructors, and has much deeper telemetry and reporting.
RangeGPT Studio. The pipeline from a plain-language prompt to a deployable range:
The retrieval layer grounds each scenario in MITRE ATT&CK and CVE data, Circadence’s library of proven scenarios, the certification curriculum, and the customer’s own network topology. Tasks are routed across multiple models, balancing cost and quality and keeping deployments that must stay inside a closed network self-contained.
Gen3 introduced a certification-based curriculum with dedicated AI modules. They cover AI security as well as fundamentals such as setting up MCP servers and how RAG works. Telemetry maps what learners do to skills and certification objectives, so instructors and commanders get readiness reports, not just completion rates.
The hardest UX problem was a tension at the core of the product. Scenarios have to demand real critical thinking, problem solving and hands-on tool knowledge, or they don’t train anyone. They also have to support learners who need help at every step, without handing over the answers. We designed layered support that keeps the challenge intact for experienced operators and gives newer ones a path through.
I brought AI-native practices into the team’s development process: AI coding assistants with shared conventions, AI-drafted requirements and acceptance criteria, and AI-generated tests. The biggest change was AI prototyping for UX. We put working prototypes in front of users during discovery, so questions about product fit and design got answered before engineering committed to a build.
As Group Product Manager, I led a cross-functional team of roughly 10–25 people across product, engineering, design and range engineering. I owned product strategy and the Gen3 scope. On the commercial side, I ran live demos for government buyers, shaped the product and technical sections of proposals, and trained the sales team.
Self-serve at scale. Let customers generate and validate their own ranges in RangeGPT Studio, with automated validation covering routine scenarios and human review saved for the riskiest ones. That turns scenario creation from a service Circadence delivers into a capability customers own.
Product Lead · Hanging Valley
40% shorter sales cycles · $1.2M annual savings
Deals slipping, reps missing numbers.
Insight was trapped in legacy databases, an ERP, a CRM and spreadsheets that didn't talk to each other. Reps spent hours stitching data together instead of selling.
A mobile-first layer over the legacy stack: one data hub, role-based views and alerts that tell reps what changed, without ripping anything out.
Hanging Valley builds custom enterprise software for sales, marketplace and payments businesses. On this project, reps were losing deals to their own tools, not to competitors. They couldn’t see when a deal stalled or a price changed until it was too late to act.
The data existed, but it was spread across four places that didn’t talk to each other: on-prem SQL Server databases, an ERP and billing system, Dynamics 365, and the spreadsheets reps exported and stitched together by hand. Every answer a rep needed took assembly. Better dashboards wouldn’t fix that. The fix was one trustworthy source of data, delivered to where reps actually work, which is their phones.
Power Automate flows pull from each legacy system into Dataverse, which becomes the single hub for customer, pipeline, pricing and inventory data. The legacy systems stay in place and keep doing their jobs. On top of the hub sit a mobile-first Power Apps client and role-based Power BI dashboards. The same flows fire push alerts when something a rep needs to act on changes: a deal stalls or moves stage, or inventory or pricing shifts under an open quote.
Building on the Power Platform let a small team ship quickly on the client’s existing Microsoft stack. The cost was scale: flow-based syncing is simpler to build than an event-driven pipeline but has lower ceilings on volume and speed. That was the right trade at this size, and it’s the first thing I’d revisit as usage grows.
As Product Lead with a team of about 3–6 people, I owned the product end to end:
Replace the flow-based sync with an event-driven pipeline (change data capture from the legacy systems into a streaming layer). Alerts would arrive in seconds rather than on a flow’s schedule, the system would scale past the Power Platform’s limits, and it would lay the groundwork for AI-driven recommendations for reps.
Product Lead · Hanging Valley
25% fewer false positives · $2M annual savings
Risk on every front: legacy vulnerabilities, multi-region compliance, missed fraud.
A patchwork of systems across on-prem SQL, Azure and Dynamics 365 meant no single fix would hold. The real problem was sequencing.
A phased roadmap: encrypted Azure SQL first, then automated compliance, then a rules-plus-ML fraud engine with one monitoring view.
An online-wallet and alternative-payments platform was carrying risk on several fronts at once:
Every stakeholder wanted their risk fixed first, and each fix depended on the others. Fraud models are only as good as the data they read, and compliance can’t be automated over data you can’t see or control. A big-bang rebuild would have frozen the product for too long. The real problem was the order of the work.
A phased roadmap delivers its most visible win (better fraud detection) later than a fraud-first plan would. We accepted that because each phase shipped value on its own and reduced risk for the next. The platform grew by half during the work without a security setback.
As Product Lead with a team of about 3–6 people, I owned the roadmap end to end:
Move fraud scoring from batch to real-time streaming, so every transaction is scored before it settles rather than reviewed afterward. The consolidated, encrypted data layer from Phase 1 is what makes that step possible.
Product Manager · Tobias Architecture
75% fewer plan errors · $3M partnership revenue
Costly mistakes on the job site.
The gap between what changed in the plans and what the crew was actually holding.
Scan a code on site, get the current plan, on any phone, with an audit trail. One job, done well.
Construction plans change constantly, from a minor tweak to a full redesign, and every change has to reach the crew. In practice, crews worked from outdated printed sets or scattered digital files. The gap between what had changed and what the crew was holding led to expensive mistakes and rework.
Crews had no shortage of plans. They had too many copies, with no way to tell which one was current. The fix needed a single current version, reachable by anyone on site, in seconds, on whatever phone they carried.
Plans live in a versioned cloud document store. Each code posted on site points to its plan set rather than to one file, so scanning always opens the current revision. Every access is written to an audit log: who opened which version, and when.
Skipping a native app meant giving up offline mode and deeper phone features. We accepted that because the real barrier was getting people to install anything at all. A tool nobody installs saves no one from a mistake.
As Product Manager, I worked with engineering on the storage and versioning design, and with UX/UI designers on an interface built for the job site that worked for crews of every level of technical comfort.
Add change highlighting, so scanning a revised plan shows what changed since the crew last looked, plus an optional offline cache for sites with poor signal.
Product Manager · Tobias Architecture
$12M projected material savings · 15% lower carbon
Environmental impact treated as a reporting chore.
Energy, waste and carbon data lived in disconnected systems across design, procurement and the job site, never in one place where it could drive a decision.
A Power BI sustainability dashboard joining BIM models with procurement and waste data, with forecasts co-designed with the contractors who use it.
Residential construction is resource-intensive. A project’s environmental impact (material waste, energy use, carbon footprint) was tracked, if at all, in separate systems across design, procurement and the job site. None of it could be turned into a decision while it still mattered.
The firm didn’t need another sustainability report. It needed the data in one place, early enough to change the design and the order of materials, rather than totaled up at the end.
The dashboard joins material quantities and energy models from BIM with procurement records and site waste logs, so planned and actual use sit side by side. Regression models trained on historical projects forecast material cost, waste and carbon for projects still in design, which is when changing course is cheapest. The $12M savings figure is a projection across the portfolio of projects using the dashboard.
Regression models on historical projects are simple and explainable, which suited a firm new to data-driven decisions. The cost is accuracy on unusual projects. We chose transparency, so teams could see why the dashboard predicted what it did.
As Product Manager, I:
Replace the regression models with forecasting that updates continuously from live procurement data, and push alerts when a project drifts from its material or carbon budget.
Founder
1,000+ active users in 3 months · 40% retention lift
People want to play D&D but never start.
The bottleneck isn't interest, it's the Dungeon Master: an experienced improviser most groups simply don't have.
An AI Dungeon Master that improvises quests, characters and worlds, remembers what happened, and explains the rules in plain language.
A great Dungeons & Dragons campaign needs an experienced Dungeon Master: someone to improvise stories, invent characters and referee rules on the fly. Most people who want to play don’t have one, and prepping a campaign from scratch is enough of a barrier that many interested players never start.
A language model can improvise a story on its own. Two things are harder:
Without both, players stop trusting the Dungeon Master, and the game falls apart.
Merlin’s Beard is built on the OpenAI API. Structured game-state memory stores characters, inventory, quests and world facts, and each turn brings the relevant parts back into context. Afterward, new facts are written back, so the story stays consistent across sessions. Rules are grounded with retrieval (RAG): when a ruling comes up, the relevant rules text is pulled in, so the answer is based on the actual rules rather than the model’s memory of them.
As founder, I invented the product and took it from idea to launch myself: research, feature prioritization, engineering, UX design and testing.
Give the Dungeon Master voice and images: spoken narration and generated scene art, so a session feels like sitting at a real table.
Product Manager · BSPK
One source of truth for every job
Jobs running late and over budget.
No single source of truth. Schedules, budgets and communication lived in spreadsheets and email threads, so problems surfaced only once they were expensive.
One platform for timelines, budgets and team communication, with templates contractors adapt to how they already run jobs.
Residential contractors ran projects on a patchwork of spreadsheets, email threads and manual tracking. There was no single source of truth for schedules, budgets or communication, and no way to catch problems before they became expensive.
We brought task timelines, budget tracking and team communication together in one platform, with discovery work directly with contractors from the start.
Templates over a fixed workflow. Every contractor runs jobs a little differently, and a rigid workflow would have been abandoned in weeks. Configurable templates let each contractor start from how they already worked, so adopting the platform meant fewer changes to their habits.
Beyond software
In 2018 the Woolsey Fire destroyed more than 400 homes in Malibu, California. Since then I've led architectural design and construction management for 15+ custom home rebuilds, guiding families through permitting, design and construction from the ground up.
Every rebuild starts the way my product work does. Set aside the brochure answer, take apart what the family actually needs from the site, the code and the budget, and design the one house that fits. Custom project-management workflows cut timelines 20%. Constraints aren't the enemy of a good solution. They're the shape of it.
About
I'm a Group Product Manager who builds AI products and the teams that ship them. My path runs from product design at Parsons, to shipping at global scale at Netflix and Meta, to taking platforms from 0→1 at Circadence, where the product I led helped secure $20M+ in government contracts.
I'm also completing an MBA at USC Marshall (2028).
I lead mixed teams: engineers and UI/UX designers, and when the work calls for it, cyber-range engineers and content and curriculum designers. My strongest skill is the translation layer. I turn C-suite goals into a roadmap the team believes in, and turn the team's progress into decisions executives can make with confidence.
I rebuild legacy processes around AI, including agile itself. Adapting sprints, reviews and handoffs to AI-powered workflows lets a smaller group of ICs ship more, faster, with bigger impact.
Every bet starts as a hypothesis. I validate it with data before we build and measure it after we ship, so the solution is held to the metrics that matter to the business.
Music, art and history. They feed the creativity I bring to every problem, and they're a constant reminder that the best solutions are made, not picked from a menu.
Writing
Harmless near-infrared light, holographic tricks and AI reconstruction could put useful medical imaging where an MRI will never reach.
Read · 5 minSales and marketplace software was built to record what happened. The next generation will decide what happens next, and that changes what product managers build.
Read · 3 minPermits in days, designs with live cost and carbon, job sites that check themselves, and faster rebuilds after disaster. Lessons from rebuilding homes after the Woolsey Fire.
Read · 3 minWhen AI can make almost anything, the scarce skill isn't making. It's knowing what's worth making. Craft isn't dying; it's moving up a level.
Read · 3 minTiny teams will ship big worlds, players will become creators, and when content is cheap, style and community become the only real edge.
Read · 3 min
Contact
Open to product leadership roles and AI-platform collaborations. If the problem doesn't fit neatly into anything off the shelf, even better. Grab 30 minutes and tell me about it.